“Pet parents” are becoming more conscious and aware of the benefits of providing the best care for their pets. Petbarn’s vision was to put a spotlight on pet wellness and educate customers using vet approved information.

 

The brief was to design a system in stores that clearly communicate tips and suggestions. To guide customers on the best products to buy and why. This information was thoughtfully placed in multiple locations. Another challenge was simplifying Petbarn’s ticketing and pricing system to help customers find the best value.