Christmas concept, Store signage
As a global brand, TK Maxx were conscious that a traditional white Christmas approach doesn’t always translate to the Australian market.
The brief was to reimagine a summer Christmas in a fun and unique way. We developed a theme that used a traditional festive colour palette, paired up with typical summer and Christmas items. For a fun twist we invented the Pudding Ball, Watermelon Xmas Trees, an Ice Cream Snowman plus many more.