All Star Lanes
Menus, Campaigns + Digital
Location
London
All Star Lanes is renowned in London and Manchester for their boutique bowling, American-style dining and kitsch cocktails.
Developing a long, collaborative relationship with All Star Lanes, I created concepts for their seasonal menus, online marketing, events and food shoots. As brand guardian, I ensured all communications were fun, quirky and visually engaging to live up to the All Star Lanes’ reputation and edgy look and feel. Including personally illustrating many of their signature dishes and specials.
All Star Lanes have five glamorous and quirky venues each with unique characteristics. The task was to rebrand each venue to have it’s own ID but also unified as agroup. I took inspiration from their iconic wallpapers and other unique interior elements.
For the soft launch I applied the new brand to their website and updated all collateral such as eDMs, digital banners, menus.
