Brief: Identity design and Event marketing
Location: London, UK
Media Channels: Print, social, eDm
Camino, the self-proclaimed Home of Spanish Tapas in London, launched their new, edgier, sister restaurant Camino Bankside. In contrast to their other venues, Bankside's ﬁt out is more modern and casual, with adaptions and new Spanish fusions from their beloved core food menu.
As the lead art director for the restaurant’s opening, I wanted to take Camino back to their southern Spanish roots by stripping back the brand's identity to make it feel more authentic and modern. This included crafting a Camino Bankside stamp and set of rustic illustrations to be used in everything from menus, signage, and customer communications.
The event was ultimately a huge success, Camino Bankside saw a great turn out and reached thier social engagement targets.
Welcome A board