Camino

Brand identity

Location

London

Camino is the self-proclaimed home of Spanish Tapas in London. The launch of their new, edgier, sister restaurant Camino Bankside required a unique brand identity. In contrast to the other venues, Bankside’s fit out is more modern and casual, with food adaptations and new Spanish fusions from their beloved core food menu.

 

As lead designer and art director for the restaurant I wanted to take Camino back to their southern Spanish roots by stripping back the brand’s identity to make it feel more authentic and modern. This included crafting a Camino Bankside stamp and set of rustic illustrations to be used on all menus, signage through to customer communications.