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Since 2020 there have been many changes to the Barangaroo precinct. From how the department operates to the launch of new products and features. The objective was to review modernise the brand. This was a great opportunity to promote the open green spaces, sustainability and highlight First Nations’ history and culture.
Awareness of the Barangaroo precinct had declined over the years due to it blending in with other precincts. The brand ID help differentiate and promote it's unique offering.
The brand ID introduced a new design asset to add an organic and human tone to applications. These are inspired by Songlines, a belief system originating from First Nations’ culture, and used to describe a route through the landscape. These assets are a nod to the history of the area.
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Barangaroo is a dynamic place where the future meets the past. It is rich and multi-layered, authentic, pioneering and vibrant.
A fresh colour palette was introduced to capture the life and diverse landscape of Barangaroo
The brand mark can be underlined by the Songline asset for emphasis.
This works as a supporting element in communications.
Sora was chosen for it's fresh and dynamic form. It's low contrast character forms work well across different media platforms.
Part of the update was to focus on digital and social applications.
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This new and fresh ID captures the rich layers that are part of Barangaroo. It's history, present and future. The new look inspires, empowers and excites it's audiences.
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