THREE RIVER FARMS 
IDENTITY

The Northern rivers area covers three of the most important rivers in NSW, the Clarence, Richmond and Tweed rivers. Running water is the definition of great land and taps into people’s perceptions of rich, fertile country.

The logo I developed for this brand is represented by three watercolour texture strokes, each resembling one of the three rivers and encapsulated into the shape of a calf. The serif font evokes a feeling of tradition, heritage and ultimately, trust.

You can see this product sold in Woolworths stores nationwide.