REFLECT THE SUN CAMPAIGN
Client: Banana Boat Australia
Brief: Reflect the Sun and Protect the Fun Campaign
Location: Sydney, Australia
Media Channels: Press, social, OOH, DOOH, TVC
Banana Boat launched their Simply Protect Sensitive product for summer 2020. This campaign ran high-frequency across key urban media placements throughout Australia and New Zealand.
As lead designer, I adopted their strong type style to create their new key art for all campaign communications – personally, one of my favourite lettering and type projects. This lock-up featured in Banana Boat’s recent TVC commercial, social and outdoor media.
Digital posts for online and social and online.
Banana Boat OOH booking where in place throughout Australia and New Zealand.
A commercial for the product was filmed in Manly and edited for both online and social. I created the end frames for all using the newly crafted type treatment.