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REFLECT THE SUN CAMPAIGN

Client: Banana Boat Australia

Brief: Reflect the Sun and Protect the Fun Campaign

Location: Sydney, Australia

Media Channels: Press, social, OOH, DOOH, TVC

Banana Boat launched their Simply Protect Sensitive product for summer 2020. This campaign ran high-frequency across key urban media placements throughout Australia and New Zealand. 

 

As lead designer, I adopted their strong type style to create their new key art for all campaign communications – personally, one of my favourite lettering and type projects. This lock-up featured in Banana Boat’s recent TVC commercial, social and outdoor media.

Digital posts for online and social and online.

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Banana Boat  OOH booking where in place throughout Australia and New Zealand. 

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A commercial for the product was filmed in Manly and edited for both online and social. I created the end frames for all using the newly crafted type treatment.