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Branding, Packaging



Passh is a frozen yogurt concept. The brief was to create a brand identity for the ‘guilt free’ product. The frozen dessert market in Australia is competitive and my challenge was to create a brand that stood out. 


I wanted the packaging to feel premium, fun and ensure we caught the wondering eye of supermarket customers. I leveraged bright, poppy colours with simple yet striking designs that featured each of the five fabulous flavours.

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