Passh

Branding, Packaging

Location

Australia

Passh is a frozen yogurt concept. The brief was to create a brand identity for the ‘guilt free’ product. The frozen dessert market in Australia is competitive and my challenge was to create a brand that stood out. 

 

I wanted the packaging to feel premium, fun and ensure we caught the wondering eye of supermarket customers. I leveraged bright, poppy colours with simple yet striking designs that featured each of the five fabulous flavours.