LOGO + IDENTITY
Brief: Identity + Packaging design
Location: Sydney, Australia
Media Channels: Packaging, OOH, digital
The brief was to come up with a logo and identity design for Passh, a 'guilt free' frozen yoghurt concept. The frozen dessert market in Australia is competitive and my challenge was to make the product standout in the crowded supermarket settings.
For this healthy froyo treat, I wanted the packaging to feel as fun and premium as the five fabulous flavours. To ensure we caught the wondering eye of supermarket customers, I leveraged bright, poppy colours with simple yet striking designs.
To further build the brand, concepts for outdoor and digital advertising were developed.
Packaging for each of the five flavours