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Natural Food Therapy

Branding identity



Natural Food Therapy was set up by Sasha Paul a nutritional therapist who’s passion is to empower her clients by helping them tackle health issues through the power of food. The brand needed to quickly build trust while the business expanded. I worked closely with Sasha, guiding her through the creative process to ensure her dream was visualised.


The brand presence needed to feel fresh, modern and approachable. The logo mark ‘NFT’, encased in a ring and leaf motif, signifies nurture and growth. The pale turquoise palette and simple typeface gives the logo a light, calm and clean feel, reminiscent of the experience with Sasha.

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