MIIRU LOGO + IDENTITY
Client: Miiru
Brief: Identity design
Location: Sydney, Australia
Media Channels: Social, online
Photos by Mirru
'Miiru' is a Japanese word meaning 'to gaze at'. Their apparel is influenced by Japanese street fashion, and I wanted their logo and brand identity to reflect the edgy, handcrafted and minimalistic style of their garments.
My inspiration for this project was taken from Japanese monochrome ink painting, and I hand-painted each letter using a similar technique.
Logo mark and icons for social
Brand book
Landing page
Apparel tags