Miiru.jpg

MIIRU LOGO + IDENTITY

Client: Miiru

Brief: Identity design

Location: Sydney, Australia

Media Channels: Social, online

Photos by Mirru

'Miiru' is a Japanese word meaning 'to gaze at'. Their apparel is influenced by Japanese street fashion, and I wanted their logo and brand identity to reflect the edgy, handcrafted and minimalistic style of their garments.

My inspiration for this project was taken from Japanese monochrome ink painting, and I hand-painted each letter using a similar technique.

Miiru fashion logo and fashion branding

Logo mark and icons for social

Miiru fashion logo and fashion branding

Brand book

Miiru fashion logo and fashion branding

Landing page

Miiru fashion logo and fashion branding

Apparel tags

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