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Brand identity



Ignition is one of the top 1000 Saas start-ups with the aim to transform the way accountants and their clients work together.
The brief was to create a brand that captured how Ignition supports accountants and empower their clients.

The spark device within the visual identity symbolises the connection between businesses and their clients.

The spark is the symbolic centrepiece, a flexible asset within the design system showing how Ignition makes their client’s day to day working lives easier.

The UI elements are handy assets used to explain the functionality of the platform and its many benefits.

Each touchpoint demonstrated the idea that Ignition is the service software that will elevate your business and realise its true potential.

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