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Domain
Employer Branding, Internal Comms
Location
Australia
The brief was to define what makes Domain a great place to work and build a visual system upon which Domain can attract, retain and empower the best talent.
Data from staff surveys and insights led to the creation of a simple design system that works alongside the main Domain brand. A flexible grid system was developed, incorporating a new set of simple shapes and gradients. This system represents the dynamic and diverse aspects of their teams.
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To engage new hires and convey the brand’s narrative, we developed Domain’s first set of illustrations. This added a human touch and personality, while effectively portraying the rewards, benefits, and team spirit at Domain.
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