Client: Sasha Paul, NFT

Brief: Identity design
Location: London, UK

Media Channels: Website, social, packaging, stationery, signage


Sasha Paul is a nutritional therapist whose passion is to empower her clients and help them tackle health issues through the power of food. While setting up her clinic, Sasha contacted me and asked if I could create her company's brand identity.
I worked closely with Sasha, guiding her through the creative process to ensure her dream was visualised. At this time, Natural Food Therapy was just entering the market and the brand identity had to be able to quickly build trust while supporting the business as it expanded. 


The logo, digital presence and marketing materials needed to look fresh, modern and approachable. The logo mark 'NFT', encased in a ring and leaf motif, signifies nurture and growth, and the pale turquoise palette and simple typeface gives the logo a light, calm and clean feel, reminiscent of client experiences with Sasha.

BP_0004_BC card.jpg

Business cards 


Animated social posts for Instagram

Animated logo and video for Instagram stories


Packaging design


Website landing page


Clinic signage

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