Client: Audi Australia

Brief: Audi Q8 launch campaign

Location: Australia and New Zealand  

Media Channels: Website, press, social, OOH & DOOH, dealership point-of-sale

The Audi Q8 was a huge flagship launch for Audi Australia. It was an opportunity to make a huge brand statement, as well as appealing to a wide range of people who may not have previously considered Audi.


My responsibility was art directing the campaign shoot and crafting layouts. I worked with a copy-writer and award winning photographer Ian Butterworth. It was thrilling shooting a very iconic car for Audi.


Dealership and online banners


Audi Australia homepage, rear light animation