AUDI SPORT CAMPAIGN
Client: Audi Australia
Brief: Audi Sport brand campaign
Location: Sydney, Australia
Media Channels: Website, press, social, OOH & DOOH, dealership point-of-sale
In 2019, Audi Australia reinvigorated its prestigious Audi Sport brand by showcasing the launch of several Audi models through high-volume media placements across the country.
The objective of this brief was to excite prospective buyers. Working with a small team, we chose a simple yet sophisticated approach that allowed the car to be the focal point. Carefully styled images capture the car’s performance and stunning design. Leading on art direction, I chose to work with renowned automotive photographer Ian Butterworth to ensure we caught the perfect shot. In post-production, I worked closely with the wonderful team at Cream Studios to ensure the highest level of retouching.
Audi secured a double page booking with Motor magazine. I created this layout using the RS5 Sportback.
Audi booked in an OOH takeover during the campaign period. I art directed a suit of different layouts using all four images.