All Star Lanes

All Star Lanes is renowned for it’s boutique bowling, American style dining and kitsch cocktails. The brief was to refresh the brand identity and give it a sophisticated retro edge. There are five glamorous and quirky venues each with unique characteristics. I wanted each venue to have it’s own ID taking inspiration from their iconic wallpapers.
 
For the soft launch we created a new website and updated collateral such as eDMs, digital banners, menus.