All Star Lanes

Branding, Signage,
Web Design

Location

London

All Star Lanes is renowned for it’s boutique bowling, American style dining and kitsch cocktails. The brief was to refresh the brand identity and give it a sophisticated retro edge. There are five glamorous and quirky venues each with unique characteristics. I wanted each venue to have it’s own ID taking inspiration from their iconic wallpapers.
 
For the soft launch we created a new website and updated collateral such as eDMs, digital banners, menus.