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All Star Lanes
All Star Lanes is renowned for it’s boutique bowling, American style dining and kitsch cocktails. The brief was to refresh the brand identity and give it a sophisticated retro edge. There are five glamorous and quirky venues each with unique characteristics. I wanted each venue to have it’s own ID taking inspiration from their iconic wallpapers.
For the soft launch we created a new website and updated collateral such as eDMs, digital banners, menus.
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