BreastScreen NSW – Not in my Family Campaign
Launched NSW January 2019
This campaign promotes an important message for women across New South Wales. It felt good getting involved in a campaign that could make a difference to women’s lives in the community. My role was to select talent from local suburbs who were willing to be the face of the campaign. Choosing the right women and photographer for the job was so important. I worked with photographer Simon Harsent who shot four amazing portraits.
Another part of the challenge was to create an identity for the campaign that was fresh and aligned well with BreastScreen’s branding. We made their existing colour pallet feel more harmonious and human by adding a spectrum of skin tones. The creative had great stand out across several media channels and locations and was well received by all.
Media Channels: Press, Digital, OOH, DOOH, Press, TVC