I was lucky to have the opportunity to work on a brand as unique as All Star Lanes. The brand is renowned for it’s boutique bowling, American stye food and kitsch cocktails. The brand needed to feel more modern but still retain it’s 1920’s Americana roots. The focus was to highlight it’s unique guest experience. There are five glamorous and quirky venues yet each with their own unique character. I wanted to make each venue feel different and encourage customer to visit them all.
An All Star website
Even thought my main skills are in print and branding. I do however get involved with digital design such as websites. I design flat layouts then a developer turns these into a fully functioning website. As part of the All Star Lanes brand refresh I had to create pages that reflected this new identity. To see the website click here.