The Audi Q8 is a huge flagship launch for Audi Australia. It was an opportunity to make a massive statement about the brand, as well as appealing to a wide range of people who may not have previously considered Audi. My responsibility was art directing the campaign shoot and crafting layouts. I worked with a copy-writer and award winning photographer Ian Butterworth. It was exciting shooting a very iconic car for Audi.
Social, Press, Dealer POS, OOH, DOOH and Digital homepage takeovers.