This was a major Product Launch. The all-new Audi A7 Sportback is the ambassador for the new Audi design language – it sets the standard for the models still to come. This campaign launched in Australia November 2018.
My role was to art director the campaign shoot and craft layouts. Duties included sourcing locations, liaising with the production department and automotive photographer Chris Benny who shot the campaign.
It was also important for me to take the client along on this journey. On set I art directed the photographer, and worked closely with the retouchers in post.